60% are male

40% are female

90% are between the ages of 17 and 65

Average household income is $40,000

Education (adults only)

	High school -- 91%
	College -- 47%
	Post Grad -- 12%

59% - Purchase Hand Tools

48% - Purchase Camera / Video Equipment

57% - Purchase Computer Equipment

19% - Purchase Cellular Phone Services

11% - Purchase Flying Lessons

67% - Will purchase a new vehicle within 3 years

09% - Will purchase a recreational vehicle within 3 years

03% - Will purchase an aircraft within 3 years

Will attend an average of four events per year

Attend Church on a regular basis

Support local causes and events

Are married and have at least two children

Drink soft drinks and dine out regularly 

Local                      51%

21-50 miles             15%

51-75 miles             12%

Over 76 miles          22%